BUS106-Consumer Behaviour Analysis

The purpose of this individual assignment is to develop your skills in understanding the consumer decision-making process and its importance to marketers. This will enable you to apply marketing theories and concepts to a ‘real world’ business situation. Choose a Read more

MKG721 Food Marketing Rubric

What is the Effect of sugar-sweetened beverage front-of-pack labels on drink selection? Acute Effects of a Glucose Energy Drink on Information Processing and Subjective Ratings of Stimulation. Direct Clinical Health Effects of the Consumption of Alcohol Mixed With Energy Drink Read more

MKTG3040 Services Marketing

Selected a case study of your choosing, you will need to apply critical thinking and problem solving skills in relating services marketing theory to a real-world situation in which a problem needs to be solved for the service organisation in Read more

MIS784 Marketing Analytics

Case Study Tesco PLC is a British multinational supermarket chain headquartered in Welwyn Garden City, Hertfordshire, England, United Kingdom. It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. Read more